Essay on Lils Marketing Plan

Essay on Lils Marketing Plan Essay on Lils Marketing Plan Marketing Plan for Lil’s Cafà © Market Situation -Industry Analysis: The coffee industry and the coffee shop business both have boomed in recent years, especially with regards to specialty coffees. The market for specialty coffees has grown as consumers become more educated about espresso-based drinks and how they are made. According to a National Coffee Association Annual Drinking Trends Survey, specialty coffee consumption has risen from 9 percent in 2000 to 16 percent in 2004. Every day, more than half of the adult population drinks coffee, 108.9 million people. The United States accounts for 52 million of those coffee drinkers. There are tea stats out there too I may be able to get you some. While fast food chains are growing at a rate of 2 percent each year, coffee shop chains grow more than 10 percent annually. Even though 75 percent of the cups of coffee brewed daily are consumed at home, 66 percent of Americans buy their coffee outside of their homes. Strong competition within the industry for new customers, premium locations, etc. but overall the industry is saturated, settled and stable which allows almost all of the competitors to yield very good margins - Competitors: * Beach Pea – Main competitor * Portsmouth Book Bar – unique paring similar to Lil’s and River Run * Lunch competitors: Beach Pea, Carl’s, Loco Coco’s, AJ’s, Town Pizza, and BBQ place will all be competitors for lunch business. * Chain coffee competitors: In the Kittery malls and in Portsmouth are Starbucks. Dunkin Donuts on Route 1, Route 236 and in Portsmouth. * Independent coffee competitors: In Kittery: Beach Pea. In Portsmouth, there are several cafes that offer a similar experience: Kaffee VonSolln, Cafà © Kilim, Breaking New Grounds, Popovers, Ceres Bakery, Cafà © Espresso, Port City Coffee, Me and Ollie’s, St Joe’s in York. * Breakfast competitors: Beach Pea, Bagel Caboose, Dunkin Donuts. * White Heron is opening up a cafà © on Islinton St will be serving their own tea and coffee etc. (Jay is involved) -SWOT: * Strengths – Large and varied target market. Located just outside Shipyard entrance (lunch). Coming in with proven operational strategies. Superior product quality. Unique brand and model. Foot traffic from neighboring stores. Financial support from the commissary kitchen. * Weaknesses – New brand with relatively low brand awareness in market. Lack of expertise in coffee shop management. New business means limited funds. Located outside of Portsmouth. Shipyard gate proximity location could be a liability in the AM. Target market could be too broad. * Opportunities – To be the only locally owned coffee shop in Kittery. To be the ‘go to’ coffee, tea, pastry, sandwich place in the greater Portsmouth area. * Threats- Competition, specifically from the Beach Pea, but also from area coffee shops. Sluggish economy could drive people away from higher end coffee. Construction could cause more delays to opening. -Competitive Advantages: * Tandem Coffee will be a competitive advantage of Lil’s Cafà ©. Tandem may be the best coffee North of Boston and South of Portland. * Serving loose leaf tea/being a tea room * CSR – This is a main point of difference between Lil’s and most other restaurants in the area. * River Run Books and Maine Squeeze Juicery – These unique parings will increase foot traffic and create another point of different for Lil’s * Backing of Bob’s/Robert’s – Having the operational experience and financial backing of two successful restaurants will give Lil’s support they will need as a new venture. * Location – Being located so close to the shipyard entrance may make Lil’s and attractive choice for lunch for the shipyard folks. Also the proximity to the hospital may prove to be advantageous as well. Target Market Seventy-Seven Percent Of U.S. Adults Drink Coffee Daily The challenge is how to identify a relatively broad target market

How to Make a Real Lava Lamp

How to Make a Real Lava Lamp There a recipes all over the internet for easy lava lamps, but they arent the real deal. Thats because true lava lamps are a bit trickier to make. If youre ready for the challenge, heres what you do. Lava Lamp Materials Benzyl alcohol4.8%  saline solution40-60 Watt light bulbGlass containerOil-soluble markerGlass bottleTin canDimmer switchPlywoodTools How to Make the Lava Lamp Break open an oil-soluble marker or pen and place the inked felt into a container of benzyl alcohol. Leaving it in longer will give a darker color, but will also increase the tendency to bleed into the brine.A few minutes is usually a good time to leave the inked felt in the alcohol. A Sharpie bleeds too much into the brine, so choose a different type of marker.The benzyl alcohol, specific gravity 1.043 g/ml, and 4.8% salt water (brine, specific gravity 1.032 g/ml) go into the glass container. A bottle about 10 inches tall is good.Build a base to hold the bottle over the lamp using a tin can and plywood. A dimmer on the light will allow you to control heat.You may wish to place a fan at the top of the bottle to cool the liquid at this location.You will need to experiment to get the best distance between the heat source (light) and the glass container.You want about 150 ml benzyl alcohol and the remainder of the liquid to be brine. Seal the bottle, but allow airspace.Try about 1 inch of air space at the top, to allow for expansion of the fluids. The amount of airspace will affect bubble size. Responsible adult supervision is required! Because the materials may be toxic and there is a flammability hazard, this project is not intended for young or inexperienced investors. Tips for Success Alternatives to benzyl alcohol include cinnamyl alcohol, diethyl phthalate, ethyl salicylate, or nitrobenzene.An oil-based ink may be used instead of the marker.If the benzyl alcohol floats to the top and stays there, add more water. If the alcohol stays at the bottom, add more salt (NaCl).A trace amount of an antioxidant, such as BHA or BHT, may be added to the liquid to add color and increase contrast.Please read the  Material Safety Data Sheet  for benzyl alcohol before performing this procedure. Have fun and be safe!

Assistive Technology (AT) Essay Example | Topics and Well Written Essays - 1000 words

Assistive Technology (AT) - Essay Example Further, from the many types of specialized devices, it can be seen that different capabilities require different forms of AT to improve, maintain and increase (Gillespie, Best & ONeill, 2012). The approximate number of students using AT in K-12 classrooms in North East Ohio is 150,000 (Carlson, 2005). The number of persons using AT in schools is increasing mainly because making AT accessible to them is a legal requirement. Every child or student is mandated to receive equal learning opportunities regardless of their disabilities of functional capabilities. To this end, more users of AT are enrolled in schools. Then, the effectiveness of AT is also an encouraging factor that leads more parents and guardians to enroll students in schools. Further, the funding of AT is primarily placed on school districts by federal law, which makes it more accessible to the growing number of students in need of them. It is recognized that disabilities will not just go away or get cured like most ailments. In fulfilling the mandate of availing equal opportunities to every citizen, the federal government acknowledges that persons with disabilities can use ATs to compensate certain disabilities, work around them and even leverage their strong points (Purcell & Grant, 2005). Therefore, the access to AT for persons with disabilities is mandated because AT will facilitate their endeavors towards becoming more independent, be it at home, school, work or throughout life. AT further helps persons with disabilities to lead healthy and productive lives. The law requiring persons with disabilities to have access to AT is the Individuals with Disabilities Education Act (IDEA), revised in 1997 and 2004. It mandates that all children under special education must have their AT requirements considered by the respective school districts. It is crucial for special education teachers to write the device and a plan for use in the IEP because it will